Hi,

I have a strong feeling that while this message may not be for everybody, it just might be for you.

In the picture below, I was 32 years old and broke. I had just had my baby girl a few months after quitting my job to chase my dream of being a globally acclaimed and recognized Business Strategist.

No one knew me.

I didn't know how to do any of the things I do so effortlessly today, like write books, create sold out online courses, electrify audiences with my live sessions, or build businesses.

I was writing my book on two paint buckets and using my wife's LaserJet printer to send out proposals to corporate clients, hoping they'd give me a chance.

One night, my wife, baby, and I slept in my car overnight, because the house was too hot and we didn't have enough money to buy fuel to power the generator, so we could use the air conditioner.

I had been married for over 2 years, and I felt like a failure.

That night, watching over my girls sleep in the backseat of my car, ...

This picture was taken 20’years ago & brought back some nostalgia ⁣

So I thought I’d write a letter #ToMyYoungerSelf .⁣

You were 21 with a lot of hope and one heck of a mischievous smile.⁣

Little did you know that in 1 year, your life was gonna take a roller coaster ride of failure and disappointment that would ultimately wipe that smirk off your face. 

You’re gonna get an invitation to join a cult, sha give yourself brains and don’t go⁣

That decision’s gonna lead you to @thelovefamily_official and you’re gonna make a lot of meaningful friendships that will last a lifetime and build your faith in God.⁣

Trust me, you’re gonna need Him... sooner than you think and every day afterwards.⁣

Don’t worry about your Math department lecturers, they’re a bunch of morons, especially Baba and your course advisor.⁣

In hindsight, stay away from that chic in MathEco, don’t say I didn’t warn you⁣

Now, you know how everyone pays attention when you speak cause they think you’re speaking pho...

I posted this on my social media a few days ago, but I figured I'd share it with you if you hadn't already seen it.

Here are a few ways you can reposition your marketing to premium customers

Never say cheap or affordable .. say it’s at a price within your reach

You don’t sell fitness or weight loss, you sell a summer/beach body all year round

You don’t sell shapewear, you amplify women’s curves and conceal their contours

You don’t sell wedding dresses, you make one woman the center of attention & the most talked about person at an event

You don’t sell furniture, you sell conversation starters

You don’t sell hair, you sell ... you sell head-turning hair 

I hope you get the drift 

Now it's your turn, let me know what you sell

Today, I wanna talk about failure and how you can deal with it 

In 2015, my bro Paul Foh had an idea for both of us to collaborate & teach Thought Leaders how to sell out their events, since we both were always selling out our events

So we designed the flyer & began promoting the event. It was just N10k 

We got lots of responses, with people asking if they could pay at the venue

We paid for materials, food and the works for at least 50 people

Do you know how many people attended this mega event? Remember that Paul and I are a big deal

I’ll tell you

Zero

Not a soul. What’s the name of our event again?

It was like all the Thought Leaders created a WhatsApp group and agreed: “we won’t attend Steve & Paul’s event” #badbellepeople 🤣

For a seminar called “how to fill out your seminar seats and make money”, we couldn’t even fill one seat

Ironic right? Na so life be

It hurt like hell & we felt like idiots, but we knew that if we ASSOCIATED A NEGATIVE RESPONSE TO OUR FAILURE, it would stick and...

Over the weekend, I had the privilege to sit with my mentor, Fela Durotoye as he shared his heart with me, my brothers; Jimi Tewe, Bankole Williams and several hundred-odd people.

Looking around the room, I couldn't help but notice that while you may have knowledge, skill or ability, you really won't go far without having the right association.

So here's my question?

Who's in your corner? Who's your squad? Here are "awon goons mi" and a few others not in this picture

We're almost at the final stretch of the year and if you can't get anything right (which you better), at least make sure you've got the right people in your corner.

Cause you know what they say, "(s)he who walks with the wise, will also be wise and the companion of morons will be destroyed.

Your squad is a picture of your future. It's folk that have got your back and are willing to ride with you and push the best out of you, even when you're comfortable with mediocrity

I mean, I admire Paul Foh's hustle and grind ...

This month I was featured in Forbes Africa sharing a bit of my backstory. 

It was pretty raw and the interviewer, Peace Hyde is absolutely amazing, she got me to say stuff that I didn't remember I'd blocked out.

I got kicked out of school in 2004 and was an office assistant till July 2006, so in 13 years, God has truly brought me a long way from being a 2 Time College Dropout and it really is quite humbling.

I know I'm not in Forbes because of my money (it's still stacking up), but by the Grace of God whose, favour has given me some level of positive influence to build a great name.

This is usually where I should insert some “deep quote” but this time, I'm tongue tied and got nothing. 

All I can say is if you don’t quit on your journey to success, someday, even your failures will inspire others to succeed 

Read the article here

Talk soon 

- Steve

Hi 

As you know, I've been on holiday with my family.

And to be honest, we were having a pretty good time, until my daughter got sick.

At first, we shrugged it off as the stress from the trip, or probably her body just adjusting to a change in environment.

But by the 3rd day, it got worse.

She lost her appetite, energy and had a burning fever, which refused to break.

Having been familiar with these symptoms, I knew it was malaria.

But we had a problem,  we didn't have any malaria medicine on us (I know, I know, I should've brought some) and worse still, malaria DOES NOT EXIST in England.

I mean, you can't walk into a pharmacy to buy malaria drugs.

So here I was, with a sick child and in a country that had no malaria medicine.

I've entered one chance,

As my daughter's health deteriorated, I had no choice but to go to the nearest hospital, where we were rushed into Emergency Services.

Long story short, we spent the night at the hospital while the doctors started their tests, ...

Some weeks ago, I was preparing to run a coaching session with a particular client in the Oil & Gas industry and in developing my content, I stumbled on a picture that captured the essence of what I want to share today).

Looking at this picture, it seems pretty obvious; a guy doing his best to get away from the cops.

He’s determined to get away, but they look pretty determined to catch him.

But here’s the question.

Who has the greater compelling reason for running?

It’s like the age old question; which came first? The chicken or the egg?

Who has the more compelling reason to run?

Is it the cops, determined to catch this perpetrator and finally put him behind bars where he belongs? 

Or is it the felon, the underdog (no pun intended) who knows that if he gets caught, he’s looking at a 3 to 5 stay in a maximum security penitentiary, rent free?

Who’s got the greater compelling reason?

To capture or to escape?

Both folks are running, but for different reasons.

I don’t know wha...

As a Business Coach, one of the constant complaints I get from entrepreneurs is that "the market is saturated"

I always respond by saying "it depends on where you are positioned"

If your business is positioned at the bottom of the food chain, then, you're gonna be at the mercy of the market. .

You can choose to be the "gbogbo ero" (water) brand or the alternative (pepsi) or the premium brand (coke) .

It's all a matter of positioning

A bottle of Coke in traffic is N100
A bottle of Coke in Eko Hotel is N1000

Same bottle. Different customers.

The guy selling coke in traffic will have to sell 10 bottles to make the value of 1 bottle in Eko Hotel.

Why?

How do Eko Hotel get people to pay N1000 for a bottle of Coke (which is probably a crate of coke outside)?

They understand their customers DNA .

Desires
Needs
Aspirations

And you need to do the same. .

During the Mastering the Business of your Talent online course, I'll be helping you REPOSITION how your business is viewed and STO...

Allow me to explain, when last did you buy a phone for its ability to make calls?

Sounds like a dumb question, right? 😀

The phone company doesn't sell phones, they sell your desire for filters that make you look hotter on Instagram and Snapchat.

They sell your desire for prestige. .😍

So when you see a phone with 400 mega pixels (you hear it makes me look better), or can be used underwater (bad guy) it fuels your desire to be noticed, and ultimately (its a small price to pay for to be noticed) you buy the phone and they get your money.

You don't buy a Range Rover to move from one point to another!

You buy the Rover because it's either taller than most cars or faster (Bentley) than others.

You buy it because it gets you preferred parking by security guards, gets you noticed by clients, strangers and envied by your friends.#Status🙌

What makes a Louboutin special? Do you know that people don't even call Loubotins shoes, just because of a red sole, it has ceased to be a shoe. .

W...