As a Business Coach, one of the constant complaints I get from entrepreneurs is that "the market is saturated"

I always respond by saying "it depends on where you are positioned"

If your business is positioned at the bottom of the food chain, then, you're gonna be at the mercy of the market. .

You can choose to be the "gbogbo ero" (water) brand or the alternative (pepsi) or the premium brand (coke) .

It's all a matter of positioning

A bottle of Coke in traffic is N100
A bottle of Coke in Eko Hotel is N1000

Same bottle. Different customers.

The guy selling coke in traffic will have to sell 10 bottles to make the value of 1 bottle in Eko Hotel.

Why?

How do Eko Hotel get people to pay N1000 for a bottle of Coke (which is probably a crate of coke outside)?

They understand their customers DNA .

Desires
Needs
Aspirations

And you need to do the same. .

During the Mastering the Business of your Talent online course, I'll be helping you REPOSITION how your business is viewed and STOP PLAYING...

I can't believe I just said that.

LOL

Admit it,

The reason you're spending so much time tweaking, fine tuning and second guessing yourself is because

YOU'RE SCARED TO DEATH.

You're caught up in the PERFECTION PARADOX. & ANALYSIS PARALYSIS

You're tweaking the website, changing the font, designing colors, working on the proposal and not doing THE MOST IMPORTANT THINGS...

because your quest for "perfection is really procrastination in disguise"

It's time to get your shit together.

Besides, who fear epp?

It doesn't have to be perfect, it just has to be DONE!

When it's done, you can perfect it later.

Even the Bible has revised versions!

So here's my challenge to you.

WHAT'S THE ONE BOLD MOVE you need to take to kill your PERFECTION PARADOX?

GIVE ME YOUR DEADLINE FOR EXECUTION.

Drop your goal in the comment section

PS: A son of mine and protege, Kayode Kolade has written any amazing book, BE-CONOMY, and he's giving the first chapter for FREE! It's an absolutely amazing read and I...

I've got a confession.

I GET SCARED... A lot.

Now, I know I've got this whole tough guy image locked down, but sometimes, I get scared.

Scared you wouldn't read my messages.

Scared that I wasn't making any sense.

Scared that I should just focus on my Consulting practice and stop creating all these products

But I've never let fear stop me.

What most people never get to see are the countless hours that I put in daily to get life to work in my favour (and all the times it doesn't work)

But the reason I'm becoming a "success" is that I've worked harder than you.

Now, I know you're thinking; "what a jerk!

That's such an arrogant statement".

Hold on a sec.

I'm not discounting your time, effort or sweat equity.

All I'm saying is that I'm willing to fail more times than you're willing to try.

I'M WILLING TO FAIL MORE TIMES THAN YOU'RE WILLING TO TRY

It's a numbers game.

If I fail more times than you try, it means that my odds of succeeding are far higher than yours.

I'm not as smart as...

Hey 

DON'T LET DOUBT AND FEAR STIFLE YOUR DREAMS.

Take it from The #SmartMoneyWoman herself, Arese Ugwu @smartmoneyarese

If you haven't heard of her, then you've been sitting on a bicycle.

She's an amazing lady who's taking the world by storm with her Financial Intelligence masterpiece, THE SMART MONEY WOMAN.

And I also happen to be her coach.

Here's what she had to say about working with me.

"I'm sitting here reading my own damn book words I wrote...and I can't help but think about how self doubt and fear have the ability to kill dreams if you let them take over.

I almost didn't finish this book..there were months when I thought I was writing rubbish or months when I didn't write at all but I HAD MADE THE MISTAKE of telling Mr Ruthless execution Steve Harris that I wanted to write a book. He gave me lots of invaluable advice about the writing process but most of all HE KEPT ME ACCOUNTABLE.

In the months I wasn't writing, I WAS RUNNING AWAY FROM HIM like a child from a...

Now,

I know what you're thinking... what do you mean Visualize Failure?

Allow me to explain.

Every Tom, Dick and Sheila (let me guess... Still expecting Harry, right? What's my name?) SMH

Where was I? Ah yes... Every Tom .. You know the rest, tells you to visualize success to achieve your goal. 

• Think of the holidays you can have..
• Think of the nice cars...
• Think of the freedom...

I have a different opinion.

Visualize Failure.

Success is a harder proposition for most people because many haven't actually lived very successful lives.

It's like saying "visualize St. Tropez, Venice or Ibiza". You might have read online about them as tourist destinations, but it doesn't mean you're familiar with them.

Instead, I'd rather you visualize something you might be familiar with and that is ... FAILURE.

• Think about ... Never getting out of debt.
• Living an eternally average life
• Going through the motions of a relatively mundane existence
• Having more bills than money
• Working that dead...

Yeah,

Read that again.

You just might not be good enough... And it's #TheUglyTruth

There are certain opportunities that are time bound, that once lost, can never be regained.

Like being passionate about playing football and having a dream to play for Man United, but you're 43.

That's not gonna happen.

Lebron James may be living your dream, but you might never live it, why?

Well, for one, you probably don't have his talent, his work ethic, his self denial, the time he's put into it since he was a kid and time and chance just didn't collide in your favor.

Or maybe you're lazy, undisciplined, distracted, don't want it bad enough or just living in denial.

It takes a great deal of self awareness to admit that, and perhaps you can't.

Does that mean you should stop trying to be great?

No. Strive to be the BEST VERSION OF YOURSELF and realize It's gonna take time!

It's not gonna happen in a year, two or even five.

It takes 37 years to become a 37 year old.

Success isn't a lottery that you...

IT'S TAKE YOUR BRAIN TO CHURCH DAY!

In a couple of hours, we'll be "CROSSING OVER" into 2017.

In a couple of hours, you're gonna be singing, dancing and clapping that YOU MADE IT into 2017, (like you weren't expecting to?)

In a couple of hours, your spiritual coach (Pastor or Imam) will be declaring a blessing over you. And that's cool too.

But even though like Abraham, you've got a blessing on you, you're still not gonna be able to put it into perspective until you're EXPOSED, INFORMED and hang out with the RIGHT ASSOCIATIONS who make your biggest dreams look like child's play.

That's why God (THE NEW ASSOCIATION) said.. "I need you to have a FRAME OF REFERENCE for this PROMISE since you ain't never experienced this before. You see those stars in the sky, in the milky way and the galaxies? (EXPOSURE) Do you think you can count them? You see the sand we're walking on, do you think you can count them? As innumerable as they are, that's how innumerable your progeny will be"...