How to sell what your customer wants to buy

Allow me to explain, when last did you buy a phone for its ability to make calls?

Sounds like a dumb question, right?

The phone company doesn't sell phones, they sell your desire for filters that make you look hotter on Instagram and Snapchat.

They sell your desire for prestige. .

So when you see a phone with 400 mega pixels (you hear it makes me look better), or can be used underwater (bad guy) it fuels your desire to be noticed, and ultimately (its a small price to pay for to be noticed) you buy the phone and they get your money.

You don't buy a Range Rover to move from one point to another!

You buy the Rover because it's either taller than most cars or faster (Bentley) than others.

You buy it because it gets you preferred parking by security guards, gets you noticed by clients, strangers and envied by your friends.#Status

What makes a Louboutin special? Do you know that people don't even call Loubotins shoes, just because of a red sole, it has ceased to be a shoe. .

What...

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Who fear epp?

I can't believe I just said that.

LOL

Admit it,

The reason you're spending so much time tweaking, fine tuning and second guessing yourself is because

YOU'RE SCARED TO DEATH.

You're caught up in the PERFECTION PARADOX. & ANALYSIS PARALYSIS

You're tweaking the website, changing the font, designing colors, working on the proposal and not doing THE MOST IMPORTANT THINGS...

because your quest for "perfection is really procrastination in disguise"

It's time to get your shit together.

Besides, who fear epp?

It doesn't have to be perfect, it just has to be DONE!

When it's done, you can perfect it later.

Even the Bible has revised versions!

So here's my challenge to you.

WHAT'S THE ONE BOLD MOVE you need to take to kill your PERFECTION PARADOX?

GIVE ME YOUR DEADLINE FOR EXECUTION.

Drop your goal in the comment section

PS: A son of mine and protege, Kayode Kolade has written any amazing book, BE-CONOMY, and he's giving the first chapter for FREE! It's an absolutely amazing read and I...

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You're asking the wrong questions..

The story is told of a man who'd been paralyzed 38 years and stuck at a spot, waiting for his miracle to happen. .
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One day, Jesus comes around that spot, and being a pretty nice guy, felt bad for this homie.
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So Jesus asks "Do you wanna get well and outta here?"
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Dude replies "I have no one to help me..." and proceeds to tell his sob story about how everyone's abandoned him.
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That's not the answer to the question.
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It's a closed question. .
The answer is either YES or NO .
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Just like Jesus, life asks you tonnes of questions...
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Do you want to be successful?
Do you want to be happy?
Are you tired of being passed over and passed by?
Do you want a better quality of life?
Are you tired of being broke?
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Stop throwing a pity party, no one's attending .
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Stop focusing on your sob story and limitations.
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No one is listening.
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Not even Jesus. .
He didn't acknowledge the man's weakness.
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He just said " Get up pick up your mat and walk"
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Notice that Jesus didn't give him a hand. .
He just gave the word and it...

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I've got a confession

I've got a confession.

I GET SCARED... A lot.

Now, I know I've got this whole tough guy image locked down, but sometimes, I get scared.

Scared you wouldn't read my messages.

Scared that I wasn't making any sense.

Scared that I should just focus on my Consulting practice and stop creating all these products

But I've never let fear stop me.

What most people never get to see are the countless hours that I put in daily to get life to work in my favour (and all the times it doesn't work)

But the reason I'm becoming a "success" is that I've worked harder than you.

Now, I know you're thinking; "what a jerk!

That's such an arrogant statement".

Hold on a sec.

I'm not discounting your time, effort or sweat equity.

All I'm saying is that I'm willing to fail more times than you're willing to try.

I'M WILLING TO FAIL MORE TIMES THAN YOU'RE WILLING TO TRY

It's a numbers game.

If I fail more times than you try, it means that my odds of succeeding are far higher than yours.

I'm not as smart as...

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Visualize Failure

Now,

I know what you're thinking... what do you mean Visualize Failure?

Allow me to explain.

Every Tom, Dick and Sheila (let me guess... Still expecting Harry, right? What's my name?) SMH

Where was I? Ah yes... Every Tom .. You know the rest, tells you to visualize success to achieve your goal. 

  • Think of the holidays you can have..
  • Think of the nice cars...
  • Think of the freedom...

I have a different opinion.

Visualize Failure.

Success is a harder proposition for most people because many haven't actually lived very successful lives.

It's like saying "visualize St. Tropez, Venice or Ibiza". You might have read online about them as tourist destinations, but it doesn't mean you're familiar with them.

Instead, I'd rather you visualize something you might be familiar with and that is ... FAILURE.

  • Think about ... Never getting out of debt.
  • Living an eternally average life
  • Going through the motions of a relatively mundane existence
  • Having more bills than money
  • Working that dead...
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You might not be good enough

Yeah,

Read that again.

You just might not be good enough... And it's #TheUglyTruth

There are certain opportunities that are time bound, that once lost, can never be regained.

Like being passionate about playing football and having a dream to play for Man United, but you're 43.

That's not gonna happen.

Lebron James may be living your dream, but you might never live it, why?

Well, for one, you probably don't have his talent, his work ethic, his self denial, the time he's put into it since he was a kid and time and chance just didn't collide in your favor.

Or maybe you're lazy, undisciplined, distracted, don't want it bad enough or just living in denial.

It takes a great deal of self awareness to admit that, and perhaps you can't.

Does that mean you should stop trying to be great?

No. Strive to be the BEST VERSION OF YOURSELF and realize It's gonna take time!

It's not gonna happen in a year, two or even five.

It takes 37 years to become a 37 year old.

Success isn't a lottery that you...

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DON'T CROSSOVER!!!!

IT'S TAKE YOUR BRAIN TO CHURCH DAY!

In a couple of hours, we'll be "CROSSING OVER" into 2017.

In a couple of hours, you're gonna be singing, dancing and clapping that YOU MADE IT into 2017, (like you weren't expecting to?)

In a couple of hours, your spiritual coach (Pastor or Imam) will be declaring a blessing over you. And that's cool too.

But even though like Abraham, you've got a blessing on you, you're still not gonna be able to put it into perspective until you're EXPOSED, INFORMED and hang out with the RIGHT ASSOCIATIONS who make your biggest dreams look like child's play.

That's why God (THE NEW ASSOCIATION) said.. "I need you to have a FRAME OF REFERENCE for this PROMISE since you ain't never experienced this before. You see those stars in the sky, in the milky way and the galaxies? (EXPOSURE) Do you think you can count them? You see the sand we're walking on, do you think you can count them? As innumerable as they are, that's how innumerable your progeny will be"...

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