Last week,

I posted a business case study on my Instagram page about the controversial skincare dude, Bobrisky.

And man, did I get into trouble!

LOL

I pretty much went as close to "breaking the internet" as I've ever been before.

My post got shared on so many handles, blogs like Bella Naija and it generated so much controversy and conversation (that as as this morning, I'm up to 401 comments). I got insulted, had my faith questioned, accused of being Bobrisky's bae and a lot more.

It's a good thing I have a thick skin.

Here's what I shared (and I'd love your comments too)

"BE LIKE BOB!

You've gotta hand it to him, I admire Bobrisky business acumen .

Yeah, I do. .

Why? Cause he's not afraid to be his AUTHENTIC SELF & OWN HIS SHIT. .

Look at those pictures. That's Bob before and after

Bob has a story of being insecure, ugly, sad and broke (which creates an EMOTIONAL CONNECTION you can relate to)

Today, he's in the skincare business.

What does he sell?

If you said cream, then you're...

As a Business Coach, one of the constant complaints I get from entrepreneurs is that "the market is saturated"

I always respond by saying "it depends on where you are positioned"

If your business is positioned at the bottom of the food chain, then, you're gonna be at the mercy of the market. .

You can choose to be the "gbogbo ero" (water) brand or the alternative (pepsi) or the premium brand (coke) .

It's all a matter of positioning

A bottle of Coke in traffic is N100
A bottle of Coke in Eko Hotel is N1000

Same bottle. Different customers.

The guy selling coke in traffic will have to sell 10 bottles to make the value of 1 bottle in Eko Hotel.

Why?

How do Eko Hotel get people to pay N1000 for a bottle of Coke (which is probably a crate of coke outside)?

They understand their customers DNA .

Desires
Needs
Aspirations

And you need to do the same. .

During the Mastering the Business of your Talent online course, I'll be helping you REPOSITION how your business is viewed and STOP PLAYING...