How to sell what your customer wants to buy

Allow me to explain, when last did you buy a phone for its ability to make calls?

Sounds like a dumb question, right?

The phone company doesn't sell phones, they sell your desire for filters that make you look hotter on Instagram and Snapchat.

They sell your desire for prestige. .

So when you see a phone with 400 mega pixels (you hear it makes me look better), or can be used underwater (bad guy) it fuels your desire to be noticed, and ultimately (its a small price to pay for to be noticed) you buy the phone and they get your money.

You don't buy a Range Rover to move from one point to another!

You buy the Rover because it's either taller than most cars or faster (Bentley) than others.

You buy it because it gets you preferred parking by security guards, gets you noticed by clients, strangers and envied by your friends.#Status

What makes a Louboutin special? Do you know that people don't even call Loubotins shoes, just because of a red sole, it has ceased to be a shoe. .

What...

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You're asking the wrong questions..

The story is told of a man who'd been paralyzed 38 years and stuck at a spot, waiting for his miracle to happen. .
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One day, Jesus comes around that spot, and being a pretty nice guy, felt bad for this homie.
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So Jesus asks "Do you wanna get well and outta here?"
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Dude replies "I have no one to help me..." and proceeds to tell his sob story about how everyone's abandoned him.
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That's not the answer to the question.
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It's a closed question. .
The answer is either YES or NO .
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Just like Jesus, life asks you tonnes of questions...
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Do you want to be successful?
Do you want to be happy?
Are you tired of being passed over and passed by?
Do you want a better quality of life?
Are you tired of being broke?
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Stop throwing a pity party, no one's attending .
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Stop focusing on your sob story and limitations.
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No one is listening.
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Not even Jesus. .
He didn't acknowledge the man's weakness.
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He just said " Get up pick up your mat and walk"
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Notice that Jesus didn't give him a hand. .
He just gave the word and it...

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