As a Business Coach, one of the constant complaints I get from entrepreneurs is that "the market is saturated"
I always respond by saying "it depends on where you are positioned"
If your business is positioned at the bottom of the food chain, then, you're gonna be at the mercy of the market. .
You can choose to be the "gbogbo ero" (water) brand or the alternative (pepsi) or the premium brand (coke) .
It's all a matter of positioning
A bottle of Coke in traffic is N100
A bottle of Coke in Eko Hotel is N1000
Same bottle. Different customers.
The guy selling coke in traffic will have to sell 10 bottles to make the value of 1 bottle in Eko Hotel.
Why?
How do Eko Hotel get people to pay N1000 for a bottle of Coke (which is probably a crate of coke outside)?
They understand their customers DNA .
Desires
Needs
Aspirations
And you need to do the same. .
During the Mastering the Business of your Talent online course, I'll be helping you REPOSITION how your business is viewed and STOP PLAYING IN A SATURATED MARKET.
Call Oluchi on 08096581956 to reserve your spot or go to the link below for more info
www.iamsteveharris.com/p/mbt-launch-2017
And yeah, this is the FINAL CLASS IN 2017
So here's my thought.
How do you intend to reposition yourself to your customers?
Just check out the incredible way Durex condoms positioned themselves with this Father's Day ad!
Drop a comment below
Talk soon
Steve
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