How to sell what your customer wants to buy

Allow me to explain, when last did you buy a phone for its ability to make calls?

Sounds like a dumb question, right?

The phone company doesn't sell phones, they sell your desire for filters that make you look hotter on Instagram and Snapchat.

They sell your desire for prestige. .

So when you see a phone with 400 mega pixels (you hear it makes me look better), or can be used underwater (bad guy) it fuels your desire to be noticed, and ultimately (its a small price to pay for to be noticed) you buy the phone and they get your money.

You don't buy a Range Rover to move from one point to another!

You buy the Rover because it's either taller than most cars or faster (Bentley) than others.

You buy it because it gets you preferred parking by security guards, gets you noticed by clients, strangers and envied by your friends.#Status

What makes a Louboutin special? Do you know that people don't even call Loubotins shoes, just because of a red sole, it has ceased to be a shoe. .

What...

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