I posted this on my social media a few days ago, but I figured I'd share it with you if you hadn't already seen it.
Here are a few ways you can reposition your marketing to premium customers
Never say cheap or affordable .. say it’s at a price within your reach
You don’t sell fitness or weight loss, you sell a summer/beach body all year round
You don’t sell shapewear, you amplify women’s curves and conceal their contours
You don’t sell wedding dresses, you make one woman the center of attention & the most talked about person at an event
You don’t sell furniture, you sell conversation starters
You don’t sell hair, you sell ... you sell head-turning hair
I hope you get the drift
Now it's your turn, let me know what you sell
Allow me to explain, when last did you buy a phone for its ability to make calls?
Sounds like a dumb question, right?
The phone company doesn't sell phones, they sell your desire for filters that make you look hotter on Instagram and Snapchat.
They sell your desire for prestige. .
So when you see a phone with 400 mega pixels (you hear it makes me look better), or can be used underwater (bad guy) it fuels your desire to be noticed, and ultimately (its a small price to pay for to be noticed) you buy the phone and they get your money.
You don't buy a Range Rover to move from one point to another!
You buy the Rover because it's either taller than most cars or faster (Bentley) than others.
You buy it because it gets you preferred parking by security guards, gets you noticed by clients, strangers and envied by your friends.#Status
What makes a Louboutin special? Do you know that people don't even call Loubotins shoes, just because of a red sole, it has ceased to be a shoe. .
What...
Hey
DON'T LET DOUBT AND FEAR STIFLE YOUR DREAMS.
Take it from The #SmartMoneyWoman herself, Arese Ugwu @smartmoneyarese
If you haven't heard of her, then you've been sitting on a bicycle.
She's an amazing lady who's taking the world by storm with her Financial Intelligence masterpiece, THE SMART MONEY WOMAN.
And I also happen to be her coach.
Here's what she had to say about working with me.
"I'm sitting here reading my own damn book words I wrote...and I can't help but think about how self doubt and fear have the ability to kill dreams if you let them take over.
I almost didn't finish this book..there were months when I thought I was writing rubbish or months when I didn't write at all but I HAD MADE THE MISTAKE of telling Mr Ruthless execution Steve Harris that I wanted to write a book. He gave me lots of invaluable advice about the writing process but most of all HE KEPT ME ACCOUNTABLE.
In the months I wasn't writing, I WAS RUNNING AWAY FROM HIM like a child from a...
50% Complete
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.