My Bobrisky post that went viral

Last week,

I posted a business case study on my Instagram page about the controversial skincare dude, Bobrisky.

And man, did I get into trouble!

LOL

I pretty much went as close to "breaking the internet" as I've ever been before.

My post got shared on so many handles, blogs like Bella Naija and it generated so much controversy and conversation (that as as this morning, I'm up to 401 comments). I got insulted, had my faith questioned, accused of being Bobrisky's bae and a lot more.

It's a good thing I have a thick skin.

Here's what I shared (and I'd love your comments too)

"BE LIKE BOB!

You've gotta hand it to him, I admire Bobrisky business acumen .

Yeah, I do. .

Why? Cause he's not afraid to be his AUTHENTIC SELF & OWN HIS SHIT. .

Look at those pictures. That's Bob before and after



Bob has a story of being insecure, ugly, sad and broke (which creates an EMOTIONAL CONNECTION you can relate to)

Today, he's in the skincare business.

What does he sell?

If you said cream, then you're...

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How to get out of a saturated market

As a Business Coach, one of the constant complaints I get from entrepreneurs is that "the market is saturated"

I always respond by saying "it depends on where you are positioned"

If your business is positioned at the bottom of the food chain, then, you're gonna be at the mercy of the market. .

You can choose to be the "gbogbo ero" (water) brand or the alternative (pepsi) or the premium brand (coke) .

It's all a matter of positioning

A bottle of Coke in traffic is N100
A bottle of Coke in Eko Hotel is N1000

Same bottle. Different customers.

The guy selling coke in traffic will have to sell 10 bottles to make the value of 1 bottle in Eko Hotel.

Why?

How do Eko Hotel get people to pay N1000 for a bottle of Coke (which is probably a crate of coke outside)?

They understand their customers DNA .

Desires
Needs
Aspirations

And you need to do the same. .

During the Mastering the Business of your Talent online course, I'll be helping you REPOSITION how your business is viewed and STOP PLAYING...

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DON'T CROSSOVER!!!!

IT'S TAKE YOUR BRAIN TO CHURCH DAY!

In a couple of hours, we'll be "CROSSING OVER" into 2017.

In a couple of hours, you're gonna be singing, dancing and clapping that YOU MADE IT into 2017, (like you weren't expecting to?)

In a couple of hours, your spiritual coach (Pastor or Imam) will be declaring a blessing over you. And that's cool too.

But even though like Abraham, you've got a blessing on you, you're still not gonna be able to put it into perspective until you're EXPOSED, INFORMED and hang out with the RIGHT ASSOCIATIONS who make your biggest dreams look like child's play.

That's why God (THE NEW ASSOCIATION) said.. "I need you to have a FRAME OF REFERENCE for this PROMISE since you ain't never experienced this before. You see those stars in the sky, in the milky way and the galaxies? (EXPOSURE) Do you think you can count them? You see the sand we're walking on, do you think you can count them? As innumerable as they are, that's how innumerable your progeny will be"...

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