As a Business Coach, one of the constant complaints I get from entrepreneurs is that "the market is saturated"

I always respond by saying "it depends on where you are positioned"

If your business is positioned at the bottom of the food chain, then, you're gonna be at the mercy of the market. .

You can choose to be the "gbogbo ero" (water) brand or the alternative (pepsi) or the premium brand (coke) .

It's all a matter of positioning

A bottle of Coke in traffic is N100
A bottle of Coke in Eko Hotel is N1000

Same bottle. Different customers.

The guy selling coke in traffic will have to sell 10 bottles to make the value of 1 bottle in Eko Hotel.

Why?

How do Eko Hotel get people to pay N1000 for a bottle of Coke (which is probably a crate of coke outside)?

They understand their customers DNA .

Desires
Needs
Aspirations

And you need to do the same. .

During the Mastering the Business of your Talent online course, I'll be helping you REPOSITION how your business is viewed and STOP PLAYING...

Allow me to explain, when last did you buy a phone for its ability to make calls?

Sounds like a dumb question, right?

The phone company doesn't sell phones, they sell your desire for filters that make you look hotter on Instagram and Snapchat.

They sell your desire for prestige. .

So when you see a phone with 400 mega pixels (you hear it makes me look better), or can be used underwater (bad guy) it fuels your desire to be noticed, and ultimately (its a small price to pay for to be noticed) you buy the phone and they get your money.

You don't buy a Range Rover to move from one point to another!

You buy the Rover because it's either taller than most cars or faster (Bentley) than others.

You buy it because it gets you preferred parking by security guards, gets you noticed by clients, strangers and envied by your friends.#Status

What makes a Louboutin special? Do you know that people don't even call Loubotins shoes, just because of a red sole, it has ceased to be a shoe. .

What...