People don’t buy your PASSION, they buy the PROBLEM it solves.

So to bulletproof your business in this#BuhariEconomy

Don’t just pitch what you wanna sell, pitch what the customers want to buy.

You need a VALUE – VACUUM analysis to determine what you bring to the table.

Answer these questions in the comment section below.

1. What do my customers GAIN when they hire my services or buy my products?

2. What do my customers LOSE when they don’t hire my services or buy my products?

Remember, your VALUE is determined by the VACUUM created when you’re not there.

The smaller the vacuum, the smaller the value and the smaller the money you get paid.

The BIGGER the vacuum, the BIGGER the value and the BIGGER the money you get paid.

So, in this economy, don’t just raise your prices, RAISE YOUR VALUE.

If you raise your prices, and lower your value, your business is in danger, but if you raise your value, the market will always justify your raised prices.

Nuff...