What gets you noticed in a crowd of over 72 other competitors?

Uncategorized Feb 25, 2019

I'm watching, rather distractedly, the collation of the Nigerian Presidential results, and I couldn't help but wonder...

What gets you noticed in a crowd of over 72 other competitors?

As you probably (don't know), there are 93 political parties and 72 Presidential candidates, which kinda reminds me of how saturated your market or industry could be

So what gets you noticed in a crowd of over 72 other competitors?

is it your product quality? Advertising? Customer service?

Now, while I believe all these are important, nothing's more important than the EMOTION you / your product (service) makes people feel.

Now, irrespective of your political leanings or lack thereof, I'd like you to do me a favour.

Without Googling or asking for any kind of help, I'd like you to mention 10 Presidential candidates (apart from Buhari & Atiku). Remember, no cheating...

Any luck?

Still trying?

Nothing?

You give up?

I'm sure you couldn't think of 10; LOL, me neither, but did you notice that a few names, easily registered?

Names like Fela Durotoye, Oby Ezekwesili (even if she ain't running), Omoyele Sowore, Donald Duke & Kingsley Moghalu?

Why? It's simple..each name, without prejudice, comes with a strong emotion that makes .you FEEL SOMETHING towards them and creates an image in your mind..

Here's what I mean

Fela (New Nigeria / hope), Sowore (activism / rudeness), Duke (fine boy / Calabar), Oby ( tough momma), Moghalu (arrogant /qualified)

Don't worry about my assessment, it doesn't have to be right or wrong, it's just how I FEEL..

All these emotions used in your business, creates top of mind awareness which position you differently

So here's my question to you, what emotion do you want to own?

Be unapologetic about it and own it, or else, you'll be like many of the other political parties no one knows or talks about.

Remember, if they ain't talking about you, then no matter how amazing your product or service is, you don't exist.

Talk soon

Steve

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