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David's Sling
for emerging entrepreneurs on the field of battle; underdogs who wanna take on the market leaders, bootstrapping, playing it by ear, don't really have any staff or structure, and have probably been in business for under 2 years and are hungry AF
Goliath's Shield
for established entrepreneurs, you're dominant in your field but you're not the market leader yet; you've got some good structure, a team, but you want to scale, but you know you gotta watch your back, or in this case, your head, because David's in your blindspot.
